Taobao is China’s largest online shopping platform, operated by Alibaba Group. It hosts an enormous range of sellers, from individual shops to major manufacturers, covering almost everything from daily goods to apparel, electronics and cosmetics.
Key features
- Massive selection: China’s largest C2C marketplace
- A very wide price range, from cheap daily goods to premium items
- Many factory-direct sellers; you can sometimes contact makers directly
- Live-commerce (selling via live streams) is very active
Using it from Japan
Browsing is open to anyone, but buying usually requires a Chinese payment method. From Japan, people typically go through a forwarding or proxy service. The site is basically Chinese-only.
Official Chinese game merchandise and collaboration goods are often released on Taobao and Tmall.
Related pages
JD.com ・ Xianyu ・ Pinduoduo