Douyin is the Chinese short-video platform run by ByteDance. It shares its origin with TikTok but is operated independently for the China market.
Key features
- Short videos at the core: music, dance, everyday life
- Active live-commerce — you can buy directly from videos
- Reaches a broad age range, urban and regional
- A source of domestic trends in China
Using it from Japan
It targets the China market and has restrictions for overseas users. In Japan, TikTok is the more common option.
Useful for spotting the latest Chinese trends and products not yet known in Japan.
Related pages
Weibo ・ Xiaohongshu (RED)