Xiaohongshu (RED) is a Chinese lifestyle-sharing platform — something like Instagram combined with Pinterest. It is especially rich in travel, food, beauty and fashion content.
Key features
- Based on personal experience posts
- Strong travel content, including detailed domestic guides
- Plenty of product reviews that feed purchase decisions
- Offers informal, first-hand voices
Using it from Japan
Browsing is relatively accessible, but registering and posting often require a Chinese phone number.
Before planning a trip to China, it offers local information you will not find in Japanese.
Related pages
Weibo ・ Douyin