Weibo is a microblogging service often described as China’s Twitter. Companies, celebrities, media and individuals post here, and it is known for spreading breaking news and trends quickly.
Key features
- Highly immediate: news and trends spread fast
- Home to official accounts — a primary source for companies, games and celebrities
- "Hot search" ranks trending topics
- Supports images, video and long-form posts
Using it from Japan
Browsing is relatively easy, but posting or contacting usually requires registering with a Chinese phone number. Basically Chinese-only.
For Chinese game studios and companies, Weibo is often the primary source for announcements.
Related pages
Xiaohongshu (RED) ・ Douyin